Estelle Jarvis

"Architecture trains you to come up with quick ideas of different scale, complexity and creativity, ideal for a creative agency when you’ve got ten or more clients on the go at once"

CompanyBompas & ParrLocationLondonCourse BA ArchitecturePositionCreative Account Executive

About Bompas & Parr

Bompas & Parr is a multi-sensory experience design agency. We are a 20-strong studio team of architects, project managers, chefs, bar managers, graphic designers and videographers, collaborating with specialist technicians, engineers, artists, scientists, musicians and many other disciplines to create wondrous events and projects all around the world. We have a fully equipped professional kitchen and workshop in our studio.

Bompas & Parr work with commercial brands, artistic institutions, private clients and governments to deliver emotionally compelling experiences to a wide variety of audiences. The creative studio offer food and drink design, brand consultancy and immersive experiences across a diverse number of industries.

Genre-defining projects include Alcoholic Architecture, an inhabitable cloud of gin and tonic; the world’s first Multi- Sensory Fireworks display for London New Year’s Eve 2013; and the Taste Experience for the Guinness Storehouse in Dublin. Bompas & Parr also founded the British Museum of Food, the world’s first cultural institution exclusively dedicated to food and drink, and has published six books that explore humankind’s relationship with food. Bompas & Parr works with brands such as Coca-Cola, Johnnie Walker, Mercedes, Vodafone, and LVMH as well as cultural institutions such as The Barbican, San Francisco Museum of Modern Art and The Garage Museum of Contemporary Art, Moscow.

What are your main roles and responsibilities?

Research and coming up with ideas, analysing trends and insights, writing presentations, writing press releases, co-ordinating interviews and press requests, project management, client handling, invoicing, creating timelines, budgeting, event production, producing health & safety documents, defining fees and creating scopes of work.

What do you enjoy most about your job?

No day is the same. All of the projects are very unique, hands on and you have to think on your feet a lot of the time. I am always problem solving to find a way of realising a project, and never taking no for an answer.

How did you get from your architecture degree to where you are now?

My first job after I graduated from Sheffield, was as a ‘Senior Account Executive’ for 2 years in an Architecture & Design PR agency in London, Caro Communications. It allowed me to get my foot in the door into a Marketing and PR career, as I had a clear sense of the architectural profession and could understand where my clients were coming from and where they wanted to go. I had a good understanding of their projects and could communicate their selling points very well to journalists.

I knew the trade, and I picked up the skills needed for PR on the job. It is also worth noting that I was the only full time employee who had studied architecture, which was very valuable to my employer.

How has your architecture degree shaped your career, and what knowledge, skills or values developed at SSoA have you found relevant in your progression?

The ability of storytelling in architecture is very suitable to a marketing career, being able to take a brief from scratch and develop it into a final project. Architecture trains you to come up with quick ideas of different scale, complexity and creativity, ideal for a creative agency when you’ve got ten or more clients on the go at once. Communication, both verbally and written, is key when pitching, presenting, or even emailing. Don’t knock the value of being able to present your work clearly and within the timeframe you’re given.

What top tips would you offer architecture students who are considering alternative careers to architecture?

If you’re thinking about it, try it. You can always return to Architecture. Also, it’s a lot more about luck than most people care to admit! Sometimes you find the right path or organisation for you, and sometimes you don’t. Keep trying new things, testing different interests, and you’ll get an increasingly better understanding of what you enjoy, and what you’re best at.

Where do you see yourself in future?

I hope to be an Account Manager in the next year or two. In the next 10 years, working for a cultural institution or heading up a creative team for a global brand. This interview was conducted in 2017. Estelle now works as a Project Manager at Anyways Creative.